The Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company, in Quarona, Piedmont, northern Italy. Pietro’s nephew, Franco took over the reins of the company in the 1940s, the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both in Italy and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere master, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere in northern China and Mongolia, vicuña from South America, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state-of-the-art technology to offer its informed customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy, inspired by the standards that define craftsmanship and sartorial excellence.