There are almost four hundred recipes in the Cappellificio Cervo archive, they are the ones that are still used today to choose the shade of the hat you want to make. Since 1897, when it was founded as a Cooperative Anonymous Society among hatters in the Biella area, to today (owned by the Zegna Group with the Borrione and Caldesi families) it is an institution in the world of hats. It is called this because it stands on the banks of the Cervo river, in the area rich in water which has made the Biella area a territory dedicated to weaving. In the same factory which contains the charm of an industrial past, the expert hands of the hatters move from blowing different varieties of fur to basting into cone shapes, to fulling and dyeing the felt. Then, the necessary steps of shaping, finishing and finishing with ironing on the over 650 shapes collected in over a century of experience. A combination of artistic genius and craftsmanship that in its history has achieved many goals, one of which is being the only custodian of the Super Bantam Alpine Officer's hat.