The women of Lou Dzeut are Marilena, Anna, Bruna, Laura, Silvana, and Mariagiovanna. There are the weavers: their hands and feet move in arrhythmic harmony, working tirelessly with a focus on quality over quantity. There are the embroiderers: cross-stitch, macramé, tatting. There are those who paint — simple designs, each one unique — and the master craftswoman who cuts and sews.

From the wooden looms that weave indestructible hemp — a fabric capable of lasting through generations — come towels, dishcloths, aprons, elegant tablecloths, centerpieces, cushions, and curtains. They carry the scent of the past, when hemp was the most sought-after fabric for its strength. Erased by the advent of synthetic fibers at the end of World War II, hemp is now making a comeback as a green fiber — the antithesis of disposable culture.

Lou Dzeut has the privilege of working with century-old threads, donated by those who rediscover spools in old workshops or attics (hemp is not attacked by parasites, so it remains perfectly preserved), as well as with raw material that now comes from France, where hemp cultivation has resumed in recent years.

The visit with ApritiModa tells the story of a long tradition — the labor at the loom taking shape in the final product. It’s a bit like opening an old family trunk, discovering your grandmother’s trousseau, and realizing that it’s beautiful and precious — today, just as it was then.