The rendezvous is in front of the Palazzina degli Orafi in largo Domodossola 1, headquarters of the Fondazione Fiera Milano. From here, a walk through the district (now City Life) where there were the first Milan Fashion Shows in the 1950s, the foundations of what is now known as Fashion Week. Through the historical memory of the Fondazione Fiera Milano Historical Archives, because at that time, the pavilions of the Fiera on Via Gattamelata hosted the first fashion shows. A journey through the history of key places, people, anecdotes and businesses that transformed the Milanese economy into a reference point for fashion in the world. From the 1970s with the beginning of prêt à porter to being recognized as a fashion capital along with Paris, New York and London.