Blossom Skis is a bet that has paid off twice. The first time was in 1999, when two partners decided to bring back to life in Valchiavenna the company that had once made the Valanga Azzurra great: Persenico, founded in 1906, reached its peak between the 1960s and 1970s. Then came the decline, until in 1999 entrepreneur Franco Moro and Luciano Panatti, coach of the national speed disciplines team, decided to restart the business. They chose the name Blossom.

In 2012, the second turning point came, entirely in the hands of the Moro family, who, faced with the choice of shutting down or relaunching, decided to relaunch. In 13 years, with an annual growth rate of 10–15 percent, the number of employees has grown from seven to 25: highly specialized workers trained directly within the company now produce 12,000 pairs of skis per year, at a pace of 56 to 58 per day.

Poplar, ash, okoumé, paulownia, balsa: every skier wants “their” ski, and every ski needs “its” wood to perform at its best, whether for downhill, racing, or ski mountaineering. Added to the wood are technical materials: fiberglass, sometimes woven with carbon fiber, and titanal, an alloy of aluminum and copper. Everything is assembled with the tailor-made expertise of Made in Italy, in a company where the final product is the result of the combined skills of carpenters, technicians, designers, mechanics, and testers—the ones who put on their boots, clip into the skis, and hit the slopes to test them.

The new generation now leading the company is also highly focused on sustainability, as shown by their collaboration with the Polytechnic University of Milan to develop the highest-performing steel base possible.