
Fondazione Sportsystem
Vicolo Zuccareda, 5, Montebelluna (Treviso)

Museo Sport
Visiting the Sportsystem Foundation Museum means taking a journey through time, discovering an economic miracle, and understanding the global evolution—proudly Made in Italy—of technology applied to sports. “Stone and Earth,” “Snow and Ice,” and “Tracks and Fields” are the exhibition rooms through which visitors are guided by curator Francesca Sfoggia. To these, one must add the room with interactive maps showing data about the Sports Footwear District, and the K2 room: the climbers who conquered the eight-thousander wore shoes made here, and their achievement is recounted through vintage newspapers, audio recordings, and original objects such as goggles and trunks.
There is not a single sport to which the District has not contributed its technology: skiing, of course—which, along with all mountain sports, represented the area’s original calling—but also football, Formula 1, tennis, golf, athletics, fencing, and basketball.
From the era of cobblers to that of engineers, you'll see Toni Sailer’s leather ski boots—gems of elegance and technique—and plastic ones molded to the athlete's foot to ensure ever more competitive performance under completely safe conditions.
Among signed shoes worn by global sports legends, don’t forget to take a look out the windows: beyond them stretch the countryside, the Pedemontana hills, and the bold proportions of the Montebelluna Duomo—a city that has clearly never been afraid to think big.
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Museo della Fondazione Sportsystem
Vicolo Zuccareda, 5, Montebelluna (Treviso)
The Villa appears almost suddenly, perched atop a hill; you reach it by following a winding road shaded by centuries-old trees.
Amidst the greenery stands Villa Zuccareda Binetti, which in Montebelluna houses the Sportsystem Foundation Museum. Built between the 16th and 17th centuries and renovated in the 19th century, it passed from the Burchiellati family to the Ferro family, then to the Zuccareda family, and finally to the Binetti family. The last to live there were two women—the Binetti sisters—and one can almost picture them in the large ground-floor kitchen, where everything remains as it was: the stone sink, the fireplace, the copper pots.
Bequeathed to the Municipality, the villa is now home to the Museum, which occupies the upper floor.
It is a one-of-a-kind place: it tells the story of the sports footwear district through a hundred displayed models, original objects and catalogs, interactive maps, audio and video testimonies, and the stories of major companies and great sports figures. With futuristic prototypes, and also some historic pieces that reflect the beauty and precision of traditional craftsmanship.
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