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Fondazione Sportsystem

Vicolo Zuccareda, 5, Montebelluna (Treviso)

Museo della Fondazione Sportsystem
Data/ora chiusura iscrizioni: venerdì 24 ottobre 2025 16:00:00

Museo Sport

The villa appears almost suddenly, atop a hill; it is reached by winding roads shaded by centuries-old trees.

Amid the greenery stands Villa Zuccareda Binetti, which in Montebelluna houses the Museo della Fondazione Sportsystem. Built between the 16th and 17th centuries and renovated in the 19th century, it passed from the Burchiellati to the Ferro family, then to the Zuccareda, and finally to the Binetti family. The last residents were two women, the Binetti sisters; one can almost picture them in the large ground-floor kitchen, which remains as it was, with its stone sink, fireplace, and wooden beams. Left as a legacy to the municipality, the villa today hosts the museum on the upper floor.

It is a unique place in the world: it tells the story of the sports footwear district with one hundred displayed models, original objects and catalogs, interactive maps, audio and video testimonies, sharing the stories of great companies and key figures in sports. It features futuristic prototypes as well as historic pieces that testify to the beauty and precision of artisanal craftsmanship.

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Museo della Fondazione Sportsystem

Vicolo Zuccareda, 5, Montebelluna (Treviso)

Visiting the Museo della Fondazione Sportsystem means taking a journey through time, understanding an economic miracle, and the global evolution of sports technology, all proudly Made in Italy. “Stone and Earth,” “Snow and Ice,” and “Tracks and Fields” are the exhibition rooms along which visitors are guided by curator Francesca Sfoggia. In addition, there is the room with interactive maps showing the figures of the sports footwear district, and the K2 room: the men who climbed the eight-thousanders wore shoes produced here, and the achievement is also told through period newspapers, audio, and original objects such as glasses and trunks. There is not a single sport to which the district has not contributed its technology: skiing, naturally, which together with all mountain sports represented its first vocation, but also football and Formula 1, tennis, golf, athletics, fencing, and basketball. From the era of shoemakers to that of engineers, you will see Toni Sailer’s leather boots, a jewel of elegance and technique, and the plastic boots molded to the athlete’s foot to ensure ever more competitive performance under completely safe conditions. Among shoes signed and worn by the legends of world sport, do not miss the view: beyond the windows lie the countryside, the Pedemontana, and even the eccentric proportions of the Montebelluna Cathedral, in a city that has clearly never been afraid to think big.

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