FLA FlavioLucchiniArt Museum
Via Tortona, 27, Milano (Milano)
FLA FlavioLucchiniArtMuseum
Museo
More than two thousand square metres of space divided into 20 themed rooms: at Via Tortona 27, inside Superstudio Più, is the FLA FlavioLucchiniArt Museum, home to thirty years of work by Flavio Lucchini, artist and sculptor. After years of prominent editorial roles, beginning in the 1960s with Amica and Vogue Italia, he chose to study fashion from a different perspective, as a metaphor for an ever-evolving society.
AI and imagination: the virtual fashion show
On the occasion of ApritiModa, the FLA Museum presents "Futurfashion - The Hidden Genius", a new project conceived and curated by Gisella Borioli, founder and driving spirit of Superstudio, who has always had an eye for new talent and for visions that anticipate the future. The mysterious genius she has discovered is Pierre Amour, a New York-based artist and fashion designer in whom she recognised a rare outlook on fashion: a strong artistic sensibility combined with an extraordinary ability to use Artificial Intelligence as a true creative tool.
In the Atelier of the FLA Museum, a spectacular virtual fashion show takes visitors into a universe of surprising collections, silhouettes, materials and settings, where fashion also takes shape through AI and imagination seems to know no bounds. Futurfashion moves in two directions. Great Fashion imagines a possible and desirable fashion, made of new shapes, volumes, materials and techniques, with creations that seem only to be waiting to step off the screen and become real. Imagination, on the other hand, is the realm of play and fantasy, where AI becomes an accomplice to eccentric, visionary inventions that suggest new paths, details and trends.
Pierre Amour's creations enter into dialogue with Flavio Lucchini's works dedicated to Great Fashion, creating an exchange between two perspectives and two generations, united by the desire to imagine and reinvent fashion.
Events near FLA FlavioLucchiniArt Museum
FLA FlavioLucchiniArt Museum
Via Tortona, 27, Milano (Milano)
Via Tortona 27, Milan. The FLA FlavioLucchiniArt Museum – an atelier, museum, and non-profit association – brings together over 30 years of experimentation by the artist Flavio Lucchini. Spanning 2,000 square meters with 20 themed rooms and more than 650 works on display, the museum shows how fashion is much more than just clothing: it is a true “creation,” a cultural expression, a mirror of society, a reflection of its time.
Starting in the 1960s, Lucchini created and led to success Italy’s most important fashion magazines (from Fantasia to Amica, Vogue, L’Uomo Vogue, Lei/Glamour, Moda, Donna, and others). He discovered new talents in photography, graphic design, and journalism, and introduced all the major fashion designers through his publications. For thirty years, he was the most influential figure in Italian fashion publishing.
In 1990, he left all his roles to devote himself entirely to art: large-scale sculptures, bas-reliefs, paintings using traditional or experimental techniques, digital paintings where the mouse replaces the brush, graphic works, and small or monumental totems. Each piece is a dialogue between art and fashion—sometimes dramatic, visionary, and prophetic; other times playful, ironic, and naïve.
And there’s more: books, catalogs, posters, graphic designs, molds...
www.flaviolucchiniart.com
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