Acronym for 'Only The Brave', OTB is an international fashion group which includes the iconic and unconventional brands Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf. OTB also controls the companies Staff International and Brave Kid and holds a stake in the American brand Amiri. The Group bases its foundations on a digital approach that puts the consumer at the centre, the concrete and long-term commitment to the creation of a sustainable business with a technological imprint, and the strong attention to social issues through the OTB Foundation, promoting the values supported by the Founder and President Renzo Rosso. In 2023 OTB launched the M.A.D.E. project. – Made in Italy, Made Perfectly, a docuseries aimed at telling the fascinating stories of OTB partner companies that represent the excellence of the Italian fashion supply chain. Acronym for Manual Skill, Craftsmanship, Dedication and Excellence, the campaign paid homage, through a series of videos, to the unique skills of those who, despite being behind the scenes, are the true artists of Made in Italy.