APRITIMODA IS…

A journey through the beauty and creative genius of Made in Italy. It's the only opportunity that allows the public to visit the places where the creations that the world envies us are born. On Saturday 21 and Sunday 22 October 2023, ApritiModa will once again open one hundred doors, from the north to the south of the country: ateliers, workshops, manufacturers, factories…

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SATURDAY 25 AND SUNDAY 26 OCTOBER 2025

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Click on the LOGIN button and enter your email, the system will send you a link with an OTP (One Time Password). By entering the OTP you can start booking your events.

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From the dashboard, return to the site by clicking on the APRITIMODA logo and browse the events that you find the most interesting.

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Book for you and your friends by selecting the time slot that interests you the most or that is available at the moment.

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On your dashboard you can see and edit the list of your booked events.

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A man who works with his hands is a labourer. A man who works with his hands and his head is a craftsman. A man who works with his hands, his head, and his heart is an artist.

San Francesco D’Assisi

APRITIMODA IS BACK

Are you ready? Hey, don't overdo it, the whole summer still needs to pass! Then, on the eve of the winter season, Saturday, October 25th and Sunday, October 26th, we're back with the ninth edition of ApritiModa. Last year, in the first three hours of reservation openings for visits to the 107 maisons distributed across 69 Italian locations, our website was overwhelmed by 450,000 people. And the "friends" of ApritiModa increased by 43 percent in one year. This is proof of a resounding success – but not ours, it's yours!

It's the success of you, our visitors, who want to discover authentic realities, true powerhouses of energy, beauty, and kindness. And it's also the success of you, the companies – whether large and world-famous or small but incredibly valuable – who, every day, with hard work, perseverance, and love, achieve a miracle: Made in Italy. We just understood that discovery is a pleasure and a value, and every year we work to offer you new, unique opportunities. Artificial intelligence is a new stage for humanity, but we're even more fond of artisanal intelligence.

We also love meeting people; we're curious to hear stories and make discoveries. ApritiModa continues to be the only opportunity to enter places where the doors are usually closed. It's a chance to see up close where, how, and thanks to whom, a dress, a hat, a pair of glasses, a pair of shoes come to life. This year, we'll also feature boots and shoes for every sport: the Winter Olympics are approaching, and our country is also a leader in the production of sports apparel and equipment.

We'll see you in October for a new journey into skill and beauty.

LE STORIE E I PROTAGONISTI

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Il podcast

Research, passion, dedication, craftsmanship, ingenuity: this is Italian know-how. Here begins the journey among the excellences of the territory, to discover together some of the realities that will open their doors to the public the seventh edition of "ApritiModa".

“ApritiModa - Il podcast” is a series conceived and produced by Dr Podcast Audio Factory LTD.