ITALY DISCOVERS THE ATELIER
22 and 23 October 2022 were the days of the sixth edition of ApritiModa, the third on a national scale, with 100 companies involved. Little by little, place after place, story after story, the mosaic of Italy's true treasures is being made up, our unique and inimitable wealth: our know-how. There is the intelligence of creativity, with famous brands in the world. There is the skill of the hands, the brain and the heart, of the craftsmen who make the "grown-up" unique. And there is the quality of the fabrics, the wool, the silk, the leather…If everyone knows that little dot on the map, which is Italy, it is because beauty, culture, knowledge of crafts have entered our DNA.
And so we are the first to go to discover and learn about the wonderful things that centuries of history have taught us to do. In 2022 ApritiModa climbed the supply chain even further and brought Made in Italy to the heart of Europe with a presentation at the headquarters of the European Parliament in Brussels and with a reception at the residence of the Italian ambassador attended by hundreds of guests together with Carlo Capasa, president of the National Chamber of Italian Fashion and Alberto Vanderbilt Cavalli, director of the Cologni Foundation for Artistic Crafts. During the 2022 edition, "ApritiModa - Il podcast" was born, the series produced by Dr Podcast Audio
Factory Ltd which tells the stories of the protagonists of the project in five episodes. The collaboration between NABA, the Nuova Accademia di Belle Arti and ApritiModa has also been renewed, which this year took the form of a contest, launched to the students of the Academy together with the Consortium for the protection of the Prosecco DOC. NABA BA, MA and Academic Master students were asked to develop a label for a limited edition of Prosecco DOC and Prosecco DOC Rosé; two proposals were awarded, as well as a special mention, leading to the production of bottles dressed with ad hoc designed labels.