ITALY DISCOVERS THE ATELIER
24, 25 October 2020, not only the date of the fourth edition, but also a date that will remain in the history of ApritiModa, almost like a new beginning... After running-in with two editions in Milan and one in Florence, we felt ready for the big leap and we have become a big national project. Not just a city, which opens its doors. A country, Italy, which opens its doors. 75 companies, spread across 13 regions, have agreed to participate in the
extraordinary weekend in the places where the beautiful and well-made things of our country are born. It was an exciting behind-the-scenes look at the products that everyone envies us and which are our true wealth. Not only the most famous brands have opened their doors but also artisanal excellence and little-known museums. And they all told the public about themselves with free visits (with reservations required
for safety reasons). In the most difficult year that the recent world can remember, ApritiModa was the only event held on a national scale. "Fashion – said the Minister of Cultural Heritage, as he presented the edition – is part of Italian art. And it has centuries of beauty, knowledge and know-how behind it". Entering the places where these values are handed down, making them discover and making the public proud of our abilities, is the meaning of ApritiModa.