Is a journey through the beauty and artisanal genius of Made in Italy. It’s a unique opportunity to visit the places where all our sought-after, world-renowned creations are born. A unique and unforgettable experience for tourists and citizens alike.

Behind the gates of historical buildings, magical courtyards and renovated centuries-old factories, the Italian genius, culture and artisanal savoir-faire become artefacts which we often experience just as a materialistic, final outcome. ApritiModa unveils its behind-the-scenes, the places where this prized artisanal process originates.

Opening the doors to these exceptional places means not only allowing visitors to experience first-hand their extraordinary beauty and uniqueness, but also putting in touch those who create fashion with those who live the cities. It means revealing the extraordinary wealth of skills, quality and knowledge. It means putting together, piece by piece, the mosaic of the most beautiful country in the world.

On Saturday 25th and Sunday 26th October 2024, ApritiModa will open one hundred doors, from the north to the south of the country; ateliers, workshops, manufacturers, factories... And looking ahead at 2026, ApritiModa will open the doors the places that blend beauty and technology by creating cutting-edge materials and apparel for the sports industry.