When sport becomes wearable

FILA. The four block letters we immediately recognize because we have seen them on the podiums of great victories, such as Alberto Tomba's World Cup victory in 1995 or soiled with red clay on the tennis court with Bjorn Borg or Adriano Panatta. Those letters, later transformed over the years by Sergio Privitera into a logo, the F-Box, are actually the surnames of three brothers.

Perhaps they did not imagine Giovanni (a carpenter who got into the textile industry by building hand looms), Ettore and Severo that their creations would become (thanks to the intuition of Enrico Frachey) the official clothing of the Los Angeles Olympics in 1984.
From the foothills of the Biella Alps, where the industrial tradition is closely linked to textiles and wool processing, to Korea, because the current owner, once in charge of developing FILA for this market, fell in love with the company to the point of acquiring it in 2007.

Hence a new era for FILA, beyond fashions but destined to last, forging collaborations with emerging designers such as Jason Wu, Gosha Rubchinskiy to other Italian fashion with Fendi.
However, the heart of FILA always remains Biella, as well as the historical memory of over a hundred years of activity. Just a stone's throw from the Duomo where the brothers of the knitwear company used to walk. Here, the whole history of the company, the shoes and ski suits worn by the champions, the preparatory sketches and sketches, the advertisements, the more than 40 thousand pieces of the collection.

Let's stay in touch

News, previews, initiatives about the world of fashion, ApritiModa and its partners

Sign up for the newsletter

From Biella to Los Angeles: the FILA journey

When sport becomes wearable

Other stories that might interest you

Let's stay in touch

Contents

Information

Follow us