It all begins in 1857, when Giuseppe Borsalino creates dreamy hats in his small workshop. Today, in the Borsalino Museum in Corso Cento Cannoni in Alessandria, the location inaugurated on 4 April 2023, you can discover the history, production and secrets of the Alexandrian artisans who have transformed this work of Piedmontese craftsmanship into an accessory symbol of the made in Italy appreciated all over the world. A journey through Palazzo Borsalino, which starts from the Ancient House and continues through the Manufactory up to the Gallery, with over two thousand hats showcased in cabinets designed by Ignazio Gardella for the ancient Sala Campioni Borsalino. From “Twenty hats that changed the world” to “Borsalino and women” to Panama hats that recall exotic perfumes. Interweaving of stories, people and travels united by the love for a hat: the Borsalino.