Since its formation back in 1949, Kartell has become well-known and well-loved for it¬† unique products and commitment to innovation. In over seventy years of history, Kartell¬† has focused on research and evolved technological processes, since 1988 under the¬† guidance of Claudio Luti.¬†¬†
Quality, design and industrial production combine to create the unique interpretation of¬† beauty that identifies Kartell. The same values also extend to the company‚Äôs unrivalled¬† technical know-how, which allows a creative lab of top designers to develop new products¬† that explore previously unreachable limits. Kartell has successfully developed¬† sophisticated products that blend advanced production technology with innovative¬† materials like carbon fibre, biopolymer, recycled waste, 3D curved wood from FSC certified¬† origins, and a new, green polycarbonate.¬†¬†
Sustainability is one of Kartell‚Äôs founding values and today, thanks to the ‚ÄúKartell loves the¬† planet‚ÄĚ industrial manifesto, is destined to accelerate the process of materials conversion.¬† 2030 has been set as the deadline for making all products in green materials whenever¬† technically possible.¬†¬†
Single brand stores promote Kartell‚Äôs designs and values in special display settings that¬† change during the course of the year. The company‚Äôs retail network of directly owned and¬† franchise stores is constantly expanding, with an increasing number of strategic openings¬† to consolidate global leadership. Kartell also maintains a strong presence on all direct and¬† indirect online channels and the company‚Äôs e-commerce platform continues to play a key¬† role in its story-telling and commercial strategy.¬†¬†
To illustrate all this, Kartell opened a Museum in 1999 celebrating fifty years of activity and¬† relating an extraordinary marriage of plastic and design.
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