Edition 2025

DISCOVERING THE PLACES WHERE MADE IN ITALY IS BORN

25 - 26 OCTOBER

Curiosity, love, pride, passion... If we were to list the feelings and emotions that drive ApritiModa, we'd be truly in trouble. It's a mysterious blend, yet pure, joyful, and positive. Building the path of this special Grand Tour every year, thinking that you, all of you, not just those with a special role, will be able to travel it, is for us the most beautiful job there is. And we've discovered that for you, that weekend of ours is always a long-awaited return.

We've created a 2025 edition full of classics and new additions; full of "wow" surprises; filled once again with beauty and talent.

From the homage to Giorgio Armani to the Pope's tailor's atelier; from the historic weaving mills that adorn the residences of heads of state around the world to the new, tiny perfume atelier; from the factory producing the finest wools to the laboratory where expert hands create embroidery that graces the red carpet. This was our ninth edition, and we involved 100 companies spread across 15 regions and 63 locations. More than twenty thousand people were able to discover and visit the places where Made in Italy is born. And many more would have liked to, but there was no more room.

We've had over 1 million interactions on the website, and our newsletter reaches nearly 25,000 subscribers. Our audience is incredibly young: mostly 18-24, followed by 35-44 year-olds. And those who can't come in person have learned to follow us from abroad: over 15 percent of our internet traffic comes from the United States and Asia. We collaborate with several schools because we believe that to love things, you need to know them, and if young people discover that creating beauty is a possible profession, well, maybe they'll decide to choose it.

The next edition will be our tenth, and we'll really try to make it even more special. Stay tuned: see you on Saturday, October 24th and Sunday, October 25th.