In Asolo, one of the most beautiful villages in Italy, there is Il Gufo. A double building that is totally environmentally sustainable, where an almost all-female team works. At the center of the company is the style office, where creativity is born, and the laboratory, where skilled hands work on collection and modeling prototypes: a common thread between creativity and reality. At the beginning of this story there's the name of an animal that recounts the choices of a mother, her children and the love for know-how, beauty and care. Embroidery, excellent materials and family tradition are the elements that characterise the value of a brand that's recognised throughout the world. Here, among the Treviso hills, its production heart.