The Villa Bernasconi Museum, located in Cernobbio on the shores of Lake Como, is a jewel of Art Nouveau architecture on the outside, and an immersive experience combining art, history and technology on the inside. Built in the early 20th century for textile industrialist Davide Bernasconi, the villa now houses an interactive, multimedia museum that tells the story of the family and the local textile industry. Through immersive technologies and sensory paths, visitors can explore the richly decorated rooms, discovering the connection between the villa, its founder and the evolution of the area.