Established in 1974 by the Moro IV government, the Ministry of Culture – also known by the acronym MiC – is a department of the Italian government committed to the protection and promotion of culture and entertainment, and to the conservation of the Italian cultural and artistic heritage. The fundamental principles of the Ministry and of its current Minister Dario Franceschini, patronage of ApritiModa, are combined with those of our initiative, in order to preserve, develop and disseminate Italian cultural excellence around the world.