MILAN DISCOVERS THE FASHION ATELIERS
Milan, a symbolic fashion city, has opened the secret places of its fashion houses to the public for the very first time- they’re one of the most important components of our country’s economy and creativity of our cities, but the heart of their business is often still unknown and inaccessible. Milan, known for its design fair, conquered the world with
FuoriSalone; Milan, Italy’s first music destination, invented Piano City, with hundreds of pianos playing for 90 thousand people; Milan, the country’s capital of publishing, created BookCity, attracting 150 thousand readers in all its cultural landmarks; and now Milan, with ApritiModa, establishes a direct dialogue between who creates fashion and who lives the city.
Opening the doors to these exceptional places means not only allowing visitors to experience first-hand their extraordinary beauty and uniqueness, but also putting in touch those who create fashion with those who live the cities. To know these places means to appreciate and love them. And involving the public means making everyone proud of the excellence of Made in Italy.