Edition 2026
TEN YEARS OF APRITIMODA
… and after ten editions we can proudly say it: ApritiModa's days are the true days of Made in Italy. This year too, one hundred companies, scattered across Italy, threw open their doors to free visits by the public. These were authentic, real days, not theatre sets or runways built for the few. Not exclusive, invitation-only events reserved for VIPs and celebrities. Quite the opposite: open places, democratic, inclusive days. Founded on work, just like our Constitution.
We have always believed that strength lies in the union of differences. And so the doors were thrown open by the very big and the very small; by the famous and by those who work in the shadows. Because everyone is part of a single system, and if some did not exist, the others would not either. We did not want the public to see the dress, but the process that leads to the dress. And so you were able to discover wonderful stories.
You entered the control rooms, where fabrics, zippers, trimmings, hats, perfumes, ties, cufflinks, umbrellas are born… You saw the hands of those who make embroidery, build jewellery, create fabrics, bags, shoes, or design wonderful clothes.
This is the chain behind Made in Italy, these are the invisible crafts that have an inestimable value. What we have done in these ten years is make them visible.
When we started, we were mostly curious. We liked the idea of discovering what lay behind the doors of fashion. But little by little we understood how important it is to tell the story of Italy through its know-how. And how essential it is to create the future of that know-how. Sam Altman, the CEO of OpenAI, speaking precisely about artificial intelligence, said that the millionaires of the future will be plumbers and blacksmiths. He forgot the embroiderers, the weavers, the tailors…
PLACES
100
VISITORS
21.000
WITH THE PARTECIPATION OF:
ACCA KAPPA | AMATO DANIELE | ANTICO SETIFICIO FIORENTINO | ANTONIO RIVA MILANO | AQUAFLOR | ASCOLI BOTTONI | ATELIER DANIELA DE SOUZA | ATELIER PERSECHINO | BARBARULO 1894 | BLOSSOM SKIS | BRUNELLO CUCINELLI | CALZATURIFICIO FRATELLI ROSSETTI | CALZATURIFICIO PAOLO SCAFORA | CAPPELLIFICIO CERVO | CECILIA GEROSA ATELIER | CENTRO DI RICERCA GIANFRANCO FERRÉ, POLITECNICO DI MILANO | CILENTO 1780 | CONCERIA PIETRO PRESOT | CRISTINA BUSNELLI | CUANTICO | DAPHNÉ SANREMO | DEZEN DEZEN | DOLCE&GABBANA | DOUCAL'S 1973 | ETTORE BILOTTA | FASHIONART SPA | FERRAGAMO ARCHIVIO | FILA | FLA FLAVIOLUCCHINIARTMUSEUM | FONDAZIONE MUSEO DELL'OCCHIALE ETS | FRATELLI PIACENZA S.P.A. | G. INGLESE | GIORGIO ARMANI | GIORGIO LINEA | GUANTIFICIO OMEGA | HERNO | IJO DESIGN | INDIVIDUALS ATELIER SARTORIA | LABORATORI DEL TEATRO ALLA SCALA | LANIFICIO BOTTOLI | LANIFICIO PAOLETTI | LAVS SRL | LINEAPELLE - UNIC CONCERIE ITALIANE | LIS FURLANIS | LOU DZEUT SOCIETÀ COOPERATIVA | LUCIANO BONINO | LUIGI VECCIA | MA.BE. ITALIAN JEWEL | MABI INTERNATIONAL | MANI DEL SUD | MARATE - MUSEO DEL TESSUTO E DEL RAME | MARCO TREVISAN | MARCOLIN | MARELLA FERRERA | MARIO CELESTINO TESSUTI D'ARTE | MARIO TALARICO | MARK / GIUSTI | MARTINA VIDAL VENEZIA | MILÒ SARTORIA CONTEMPORANEA | MIMET | MUSEO CIVICO DELLA PAGLIA | MUSEO DELLA CALZATURA DI VILLA FOSCARINI ROSSI | MUSEO DELLA SETA DI COMO | MUSEO VILLA BERNASCONI LA CASA CHE PARLA | NASTRIFICIO ACHILLE VALERA LISSONI | OFFICINE CREATIVE | OFFICINE LAMOUR | OSTI RICAMI ALTA MODA | PASSAMANERIA MASSIA | PINO GRASSO RICAMI | PLATIMIRO FIORENZA | POESIE SPOSA | RIEDIZIONE SARTORIA | ROBERTO COLLINA | RUBELLI FONDAZIONE | RUBELLI SPA - SHOWROOM | SARTORIA ANNA RENZI BRIVIO | SARTORIA BASSANI | SARTORIA FIORELLA CIABOCO | SARTORIA LITRICO | SARTORIA MODOLO | SERÀ FINE SILK | SERRA&FONSECA | SETA | SPAZIO ALLE ARTI APPLICATE. | TABARRIFICIO VENETO | TAPPEZZERIA NAUTICA HYDRO MIRÒ | TEATRO STABILE DEL VENETO | TESSITURA ATTILIO IMPERIALI | TESSITURA LA COLOMBINA & NICKI COLOMBO | TESSITURA LUIGI BEVILACQUA | TRAKATAN
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